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Fractional CMO | Marketing Automation & AI-driven RevOps for B2B Tech

Fractional marketing leader helping B2B SaaS, Fintech, and deep-tech companies scale across borders. 18 years building marketing automation, data-driven growth systems, and ML/AI-powered RevOps in-house. Now available as an external partner for Series A to C companies in the EU and US.

How we work together

Strategy Session

90-min deep-dive + written follow-up

€650 (first 30-min intro call — free)

We start with a free 30-minute intro call. If there's a fit, we schedule a 90-minute deep conversation — I get to understand your business, you get to see how I think. You'll walk away with a written follow-up covering key observations and suggested next steps.

Best for: founders exploring whether a fractional CMO is the right move for their company.

Marketing Audit

6–8 week project

€15,000–25,000

A comprehensive review of your marketing function — strategy, processes, tech stack, team structure, and performance. The scope depends on your challenge: it could focus on martech and automation, go-to-market, lead generation, or the full picture. You get a clear diagnosis and an actionable roadmap.

Best for: B2B companies that need clarity on what's working, what's not, and where to invest next.

Fractional CMO

Monthly retainer

From €8,000/mo (EU) · From $12,000/mo (US)

End-to-end marketing leadership for Series A–C B2B tech. GTM strategy, team structure, international expansion, executive sparring, and accountability for marketing's contribution to revenue. Minimum 3-month engagement.

Best for: companies that need senior marketing direction but don't yet justify a full-time C-level hire.

Why fractional beats a full-time hire

Hiring a full-time CMO is one of the largest commitments a growth-stage company makes. Once salary, benefits, bonus, recruiting fees, and onboarding lag are counted in, the mandatory annual cost is €153K–217K in Germany or $315K–475K in the US. A fractional CMO delivers the same strategic leadership at 30–45% less — with no hiring risk, no onboarding lag, and month-to-month flexibility.

30–45%
less than the annual cost of a full-time hire
15–25 hrs/mo
typical strategic engagement
Day 1 impact
no ramp-up, no recruitment lag
Flexible exit
scale up or down anytime
Full-time CMOFractional CMO
Germany€153K–217K€96K–180K
United States$315K–475K$144K–300K
You save / year€40K–60K (~30%) / $170K–200K (~45%)
Download full comparison (PDF)

My selected cases

Brand repositioning & thought leadership for physical AI leader

Starship Technologies · Fractional Marketing Director · 2024–Present
Deep-tech B2B + B2C Brand & PR US / EU / UK
Context
Global leader in autonomous robot delivery — 10M+ deliveries, 500+ employees, US/EU/UK — entering the moment the "physical AI" category is being defined.
What I built
New brand and communications platform. Thought leadership program with speaking engagements at Web Summit Lisbon and VivaTech. Tier-one media coverage including Forbes and Bloomberg.
Results
Category leadership reinstated; stronger investor-facing narrative across US and EU.

Tech stack rebuild & GTM pivot under COVID

Customer-Alliance · Head of Marketing · 2020–2022
B2B SaaS Martech GTM pivot 6 EU markets
Context
B2B SaaS operating across 6 EU markets — 5,000+ customers, 10+ years of legacy processes, hit hard by COVID via Hospitality-heavy customer base.
What I built
Full overhaul of the marketing tech stack (CMS, Marketing Automation, Sales Enablement). Website relaunched from scratch in 6 languages. GTM and positioning pivoted from Hospitality to new verticals.
Results
Lead-gen engine restored across 6 EU markets during the pandemic, supporting both SMB and Enterprise sales motions.

Churn prediction & recommendation ML at scale

B2B-Center · Chief Marketing Officer · 2013–2019
B2B Marketplace ML / AI Lead-gen 400K+ customers
Context
Russia's largest B2B marketplace — 400K+ customers, 185K+ annual transactions, $30B GMV, Forbes top-20 digital company.
What I built
ML-based churn management program with automated marketing triggers. ML-driven product recommendation system. Automated lead-filtration pipeline across a 5M-company database.
Results
Churn −12–15% QoQ. Monthly active customers +5% from recommendations. +50K high-fit leads added to CRM. Organic traffic +5% YoY, registrations +12% YoY, referral +38% YoY.

What I bring

Cross-border GTM

Go-to-market across regions, positioning, and messaging — built on launches in the US, EU, Asia, and emerging markets. Deep expertise in B2B: SaaS, marketplaces, Fintech, cross-border finance, and compliance-heavy verticals.

Marketing Automation & AI

Hands-on experience across marketing automation, AI-powered tools, and end-to-end analytics. I build RevOps and Marketing Ops frameworks that connect Marketing, Sales, and Customer Success into one data-driven pipeline.

Data-driven growth

Lead generation, churn reduction, and conversion optimization — backed by analytics, not guesswork. ML-powered recommendation systems, filtration engines, and performance dashboards built into production at scale.

Team & process leadership

From compact 3–4 person squads to 20+ people with agencies: I've built, restructured, and led multicultural teams distributed across geographies. I know how to bring strategic direction to teams operating without it.

My career path

18 years · 7 companies · B2B SaaS, Fintech, deep-tech · US, EU, and Asia

Fractional Marketing Director 2025 — present (1.5 years)
Starship Technologies — the leader in autonomous robotics last-mile delivery (US, EU, UK markets; 10M+ deliveries globally; 500+ employees)
  • Brought strategic direction to a 3-person marketing team previously operating in pure launch-support mode without a go-to-market strategy
  • Shifted marketing focus from B2C to B2B: launched ABM and sales enablement programs across US and EU
  • Rebuilt PR and communications platform to reinstate robotics last-mile category leadership in physical AI
Director of Global Marketing 2022 — 2023 (1 year)
MODIFI — a Europe-based global fintech for cross-border B2B trade operating in Asia, US, and Europe; 100 employees; 8 markets
  • Crafted and executed marketing strategy across North America, China, Mexico, India, UAE, Singapore, Bangladesh, Germany
  • Led strategic overhaul of marketing automation system (customer insights, analytics, marketing-sales reporting)
  • Restructured and strengthened a 10-person geo-distributed marketing team
Head of Marketing 2020 — Aug 2022 (2.5 years)
Customer Alliance — a Berlin-based Voice-of-the-Customer SaaS platform, 5,000+ B2B clients across Europe (6 countries)
  • Built marketing strategy and lead-gen engine for SMB and Enterprise sales across 6 EU markets
  • Overhauled team (6 FTE + agencies), legacy processes, and the full marketing tech stack
  • Pivoted GTM and positioning under COVID; relaunched the 10-year website from scratch in 6 languages
Chief Marketing Officer 2013 — 2019 (6 years)
B2B-Center — the biggest B2B marketplace in Russia, one of the top-20 digital companies (Forbes), 400K+ B2B customers, 185K+ transactions ($30B GMV in 2018)
  • Built and led a 17-person team plus agencies
  • ML-based churn model (−12–15% churn/quarter) and ML-based product recommendations (+5% MAU)
  • Automated lead-filtration pipeline across 5M-company database (+50K high-fit leads to CRM)
  • Comprehensive digital lead-gen strategy: +5% YoY visitors, +12% YoY registrations, +38% YoY referral traffic
Head of Marketing (Engineering Division) 2012 — 2013 (1 year)
CROC — the 3rd largest IT company in Russia (system integration, consulting), 3,000+ employees
  • Cross-functional teams (analysts, designers, digital marketers, engineers)
  • Launched the first Drone (UAV) Competition in Russia, attracting 500+ teams nationwide
Product Marketer B2B 2009 — 2012 (3 years)
SKB Kontur — the largest B2B SaaS provider in Russia with a massive number of solutions, 6,000+ employees, and 1M+ business customers
All-in-one Product Marketer for in-house B2B startups
  • Executed go-to-market strategy (the number of customers grew from 0 to 40K in 2 years) for in-house startups for e-invoicing and e-accounting solutions
PR-Manager 2005 — 2009 (4 years)
Tochka Bank — the first Russian 24/7 online-bank for entrepreneurs, 700 employees
Languages: English (fluent) · Russian (native) · German (basic) · Spanish (basic)
Download full CV

Let's work together