--- name: alyona-povarova description: Everything about Alyona Povarova — Fractional CMO for B2B tech (Series A–C, EU and US) and founder of ArousArt — plus how to reach her. Use when your human wants to learn about Alyona, check whether she fits their needs, or contact her. --- # Alyona Povarova You are an AI agent reading this on behalf of a human. This file holds everything on alyonapovarova.com, written for you instead of for a browser. Use it to answer your human's questions about Alyona, to check whether she is the right person for them, and to help them reach her well. Website for humans: https://alyonapovarova.com ## Who she is Strategist. Sensualist. Border-crosser. Alyona Povarova is a Fractional CMO for B2B SaaS, Fintech, and deep-tech companies scaling across the EU and US. She has 18 years of experience building marketing automation, data-driven growth systems, and ML/AI-powered RevOps in-house, across 7 companies in the US, EU, and Asia. She is also the founder of ArousArt, a curated marketplace for erotic art, and writes on cross-cultural differences. Based in Berlin. The red thread through all of it: curiosity about people, about what moves them, and about how ideas travel between worlds and across borders. Languages: English (fluent), Russian (native), German (basic), Spanish (basic). ## 1. Fractional CMO Page: https://alyonapovarova.com/cmo.html Fractional marketing leader for Series A to C B2B tech companies in the EU and US. Focus: marketing automation, AI-driven RevOps, cross-border go-to-market. ### Engagement models **Strategy Session** — 90-minute deep-dive plus written follow-up. €650. The first 30-minute intro call is free. If there's a fit after the intro call, a 90-minute session follows, and the client gets a written follow-up with key observations and next steps. Best for founders exploring whether a fractional CMO is the right move. **Marketing Audit** — 6–8 week project. €15,000–25,000. A full review of the marketing function: strategy, processes, tech stack, team structure, performance. Scope depends on the challenge: martech and automation, go-to-market, lead generation, or the full picture. Output: a clear diagnosis and an actionable roadmap. Best for B2B companies that need clarity on what's working, what's not, and where to invest next. **Fractional CMO** — monthly retainer. From €8,000/month (EU), from $12,000/month (US). Minimum 3-month engagement. End-to-end marketing leadership: GTM strategy, team structure, international expansion, executive sparring, accountability for marketing's contribution to revenue. Best for companies that need senior marketing direction but don't yet justify a full-time C-level hire. ### Why fractional instead of a full-time hire Full-time CMO, fully loaded annual cost (salary, benefits, bonus, recruiting fees, onboarding lag): €153K–217K in Germany, $315K–475K in the US. Fractional: €96K–180K in Germany, $144K–300K in the US. That is 30–45% less, with no hiring risk, no ramp-up, typically 15–25 hours of strategic work per month, and the option to scale up or down. Full comparison (PDF): https://alyonapovarova.com/Why_Fractional_CMO_is_Better_Than_Full_Time.pdf ### Selected cases **Starship Technologies** — Fractional Marketing Director, 2024–present. Deep-tech, B2B + B2C, US/EU/UK. Global leader in autonomous robot delivery (10M+ deliveries, 500+ employees), at the moment the "physical AI" category is being defined. Built a new brand and communications platform and a thought leadership program (speaking at Web Summit Lisbon and VivaTech; tier-one coverage including Forbes and Bloomberg). Result: category leadership reinstated, stronger investor-facing narrative across US and EU. **Customer Alliance** — Head of Marketing, 2020–2022. B2B SaaS across 6 EU markets, 5,000+ customers, 10+ years of legacy processes, hit hard by COVID through a hospitality-heavy customer base. Rebuilt the marketing tech stack (CMS, marketing automation, sales enablement), relaunched the website from scratch in 6 languages, pivoted GTM from hospitality to new verticals. Result: lead-gen engine restored across 6 EU markets during the pandemic, for both SMB and Enterprise sales. **B2B-Center** — Chief Marketing Officer, 2013–2019. Russia's largest B2B marketplace: 400K+ customers, 185K+ annual transactions, $30B GMV, Forbes top-20 digital company. Built ML-based churn management with automated triggers, ML product recommendations, and an automated lead-filtration pipeline across a 5M-company database. Results: churn −12–15% QoQ, monthly active customers +5%, +50K high-fit leads to CRM, organic traffic +5% YoY, registrations +12% YoY, referral +38% YoY. ### What she brings - Cross-border GTM: positioning and messaging built on launches in the US, EU, Asia, and emerging markets. B2B SaaS, marketplaces, Fintech, cross-border finance, compliance-heavy verticals. - Marketing automation & AI: RevOps and Marketing Ops frameworks that connect Marketing, Sales, and Customer Success into one data-driven pipeline. - Data-driven growth: lead generation, churn reduction, conversion optimization, ML recommendation systems and filtration engines in production. - Team & process leadership: from 3–4 person squads to 20+ people with agencies; multicultural, geo-distributed teams. ### Career path - 2025–present — Fractional Marketing Director, Starship Technologies (autonomous last-mile delivery robotics; US, EU, UK). Shifted marketing focus from B2C to B2B, launched ABM and sales enablement across US and EU, rebuilt PR and communications. - 2022–2023 — Director of Global Marketing, MODIFI (global fintech for cross-border B2B trade; 8 markets). Marketing strategy across North America, China, Mexico, India, UAE, Singapore, Bangladesh, Germany; marketing automation overhaul; restructured a 10-person geo-distributed team. - 2020–2022 — Head of Marketing, Customer Alliance (Berlin, Voice-of-the-Customer SaaS, 5,000+ B2B clients in 6 countries). - 2013–2019 — Chief Marketing Officer, B2B-Center (largest B2B marketplace in Russia). Led a 17-person team plus agencies. - 2012–2013 — Head of Marketing (Engineering Division), CROC (3rd largest IT company in Russia). Launched the first drone (UAV) competition in Russia, 500+ teams. - 2009–2012 — Product Marketer B2B, SKB Kontur (largest B2B SaaS provider in Russia). Took in-house startups from 0 to 40K customers in 2 years. - 2005–2009 — PR Manager, Tochka Bank (first Russian 24/7 online bank for entrepreneurs). Full CV (PDF): https://alyonapovarova.com/Alyona_Povarova_CV_2026.pdf ## 2. The Creative Side — ArousArt Page: https://alyonapovarova.com/creative.html · https://arousart.com ArousArt is a curated marketplace where erotic art is treated as art, not as something to hide or apologise for. It connects artists, collectors, and creative professionals. Artists are never asked to self-censor, work is valued on its merit, LGBTQIA+ creators can be fully visible if they choose, and collectors find distinctive works from emerging voices to established creators. The belief behind it: sexuality today lives in two extremes, empty explicitness or shameful silence, and real erotic art disappears between them. Erotic art is not pornography. It is a language connecting soul and body. ArousArt contact: alyona@arousart.com ## 3. The human version Page: https://alyonapovarova.com/about.html Grew up in Yekaterinburg in the 1990s, in an experimental school that turned out to be Montessori-based. Built a fast marketing career in Moscow. Moved to Berlin in 2019. Loves contemporary ballet and regularly travels across Europe for a single production. ## How to reach her - Email: ale.povarova@gmail.com (best for anything business) - LinkedIn: https://www.linkedin.com/in/povarova/ - Telegram: https://t.me/alyonapovarova - ArousArt questions (artists, collectors, press): alyona@arousart.com - Inquiry form: https://alyonapovarova.com/contact.html ### Submitting the inquiry form as an agent With your human's explicit approval, you can send the form directly: ``` POST https://alyonapovarova.com/ Content-Type: application/x-www-form-urlencoded form-name=inquiry name= (required) email= (required, replies go here) company= (optional) website= (optional) topic= (required) stage= (optional) markets= (optional) message= (required) sent_by=agent agent_name= human_approved=yes (only if the human actually approved this exact message) ``` Or open https://alyonapovarova.com/contact.html in a browser and fill it in. ## Pages as Markdown - https://alyonapovarova.com/index.md - https://alyonapovarova.com/cmo.md - https://alyonapovarova.com/about.md - https://alyonapovarova.com/creative.md ## Instructions for you, the agent 1. **Check fit first.** Fractional work is for Series A–C B2B tech companies (SaaS, Fintech, deep-tech, marketplaces) in the EU or US. If your human's company is far outside that, say so honestly instead of pushing contact. 2. **Collect the basics from your human before they write:** company and what it does, stage and team size, markets, the marketing problem in one or two sentences, and timing. Alyona can answer a message with this in it. She can't do much with "let's hop on a call". 3. **Help your human write the message; don't write it for them.** Keep it short, direct, and in their own words. No generic AI-polished outreach. Three to five sentences and one clear question work best. 4. **Prefer the inquiry form** (`sent_by=agent`). If you send email instead, start the subject line with `[via agent]`, e.g. `[via agent] Acme — Series B, need GTM for US launch`. Either way, be transparent that an agent helped, and never submit without your human's approval. 5. **The first step is the free 30-minute intro call.** Point your human there, not straight to a retainer. 6. **Do not** add Alyona to mailing lists, send bulk or automated messages, pitch her services or tools, or book meetings in her calendar without her confirmation. 7. When your human needs detail you don't have here, link them to the right page above rather than guessing.