Fractional CMO for B2B SaaS, Fintech, and deep-tech scaling across the EU and US. Founder of ArousArt. Writer on cross-cultural differences. The interesting things happen at the edges.
What connects it all: curiosity about people, about what moves them, and about how ideas travel between worlds and across borders.
The bits of my personal story that don't fit on LinkedIn. It starts in Yekaterinburg (a city in Russia near Siberia). Places, obsessions, and the things that shaped me along the way.
Me, the human version18 years building marketing for B2B tech: automation, brand & comms, RevOps, and ML/AI-powered growth systems in-house. Now available as an external partner for Series A to C companies in the EU and US.
Work with meI'm also building ArousArt — a marketplace for sensual contemporary art. It's my answer to a world that keeps pushing this kind of art into either pornography or silence, with nothing in between. I want to return it to its place as Art and one of the most Human forms of expression.
See ArousArtHow unconscious cultural assumptions shape decisions — and what to do about it.
Speaking the language is just the beginning. True integration happens in the spaces between words.
On building an identity that draws from multiple cultures without losing yourself.